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The latest issue of Visionaire, the magazine co-founded by former model Cecila Dean, comes in a box with Lacoste polo shirts, custom designed by celebrity artists.
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A MAGAZINE YOU CAN WEAR
By Lisnaree Vichitsorasatra
DAILY XPRESS
Published on October 27, 2008
Subscribe to the thrice-yearly 'Visionaire' and you literally taste the adrenaline flowing from the pages
A magazine you can taste? Cecilia Dean can make it happen. She's the co-founder of Visionaire, a fashion-and-arts magazine that has inserts of sounds, feelings and even tastes. "I'm surrounded by very creative people, but if you can't make your idea a reality, creativity is useless," she says on a visit to Bangkok. The former model ("It's not a real job," she now says), Dean was here to promote the "Lacoste Visionaire 54 Sport", an edition of the magazine that actually contains Lacoste polo shirts. The shirts - all printed with art by painter Thomas Demand, designer Karl Lagerfeld and musician Michael Stipe of REM, among others - are inside the box-like edition. An earlier edition of the "multi-format" magazine had melt-in-the-mouth inserts - readers tore them out and tasted the different flavours. For that issue, American conceptual artist Jenny Holzer was assigned to re-create the taste of adrenaline. She mixed jet fuel and metal flavours. "It tasted very toxic," Dean says. "Wakes you up a little bit. It's crazy!"
Unseen resource Visionaire got its start in 1991 when Dean was and her fashion-industry friends Steven Gan and James Kaliardos realised that there were multitudes of "incredible" photographers whose work wasn't being seen. They started the magazine to turn the spotlight on these unseen innovators, and creativity has been turning into reality ever since. Visionaire is published in just three editions a year, each one of 5,000 very collectible copies. "A gallery in print," The New Yorker magazine has called it. "A cabinet of irresistible curiosities. A daring iconoclast dressed to thrill."
>> ON THE INTERNET www.VisionaireWorld.com
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