Emerging from under the skirts of big-sister Victoria's Secret, Canadian lingerie brand La Senza has been flaunting its frills for the first time in Thailand, at its newly opened flagship store in CentralWorld.

Models slipped into fifteen hot and colourful numbers from La Senza's autumn-winter collection, sashaying in classic push-up bras, sexy thongs and cheeky hip-hugging panties. Comfy slips and T-shirts from the mix-and-match "Lola and Coco" loungewear range added to a lively runway show.

Unmissable was the "So Free" collection, which liberates women from the tyranny of one-size-fits-all with its custom-fit panties and bras. Its Truer-to-Size-Fit technology tailors the lingerie to suit your curves.

MR Chatumongol Sonakul, president of distributor FJ Benjamin Concepts (Thailand), says La Senza's comfortable fabrics and sensual designs come at a lower price than its sister brand's lingerie. And men,

 he says, shouldn't be shy about picking something out. "Guys are welcome in the store, and they should remember that lingerie makes a great gift for a loved one."