What happens when an American skincare company that's fond of florals and favoured by mothers makes products for men? In the case of Crabtree & Evelyn's Naturals Solutions for Men Post-Shave Relief, all kinds of good things.

The balm, intended to calm skin after the rigours of shaving, comes in a silver package - the apparent methodology of any beauty company trying to appeal to guys.

What is unique, though, is the handsome silver key that's included. It slides into the tube's end, allowing it to be rolled up neatly and evenly. Genius.

As for what's inside, the ingredients list reads like something off a spa menu: green tea, Vitamin E, grape-seed oil and aloe.

But the cooling, creamy balm is decidedly practical, too. I found it soothing after a scratchy shave, and it helped eliminate redness and bumps on the tricky-to-shave areas around my neck.

Of course, that Crabtree & Evelyn got guys' grooming right should be no surprise. It's a brand Mother likes, and when is she ever wrong?

Available for Bt1,000 at Crabtree & Evelyn - see www.Crabtree-Evelyn.com.

 The Washington Post